I hate to even write a new blog because the photos from the previous entry are soooo delicious, but I guess the people need their news.
Friends,
Even if it's not the
Saints or
Mardi Gras, there's always something going on in
New Orleans. Lately, we've been getting ready for
St. Patrick's Day. On Saturday, March 13th, the annual
Irish Channel Parade passes right in front of our shop on Magazine Street!
We've been holding out on replacing the plexiglass windows in our storefront, only because last year a cabbage was thrown through one of them. I'm excited because I think it's going to be one of those days that I get to drink beer at work.
Green beer.
As a new resident of New Orleans, I felt it a duty to at least brief the history of the Irish Channel before I enjoyed their parade. I will share with you what I've learned:
The
Irish Channel is a neighborhood located between
Magazine Street,
First Street, the
Mighty Mississippi and
Toledano Street. It came to be when Irish immigrants traveled here from Ireland during the 1940s and 1950s potato famine. There was plenty of work in this area along the river and the Irish immigrants were too poor to travel further than this point, so most just settled in the area, developing the Irish Channel neighborhood. One theory behind how the Irish Channel got its name is that when
Adele Street would flood, it looked more like a channel than a street.
In 1947, the
Irish Channel St. Patrick's Day Club was organized. On Saturday we will be celebrating the
63rd annual parade celebration. I know we will be having fun. Also, if you are in need of a St. Patty's Day shirt, we have a crap-load of them. Check 'em out at
WearYourStory.com. We even have a
"ginger-friendly" shirt. So, if you are in the area on Saturday, feel free to stop by and see us. We will be "working hard" and enjoying the parade, too.

We know you haven't heard from us in awhile, and for that we're truly sorry. But things have been a little hectic around here lately, as you may already know.
We haven't posted since January 13, when we announced the exciting news that we're moving our Austin shop to South Congress in June. Since then, we've battled the NFL over the phrase "Who Dat" (and won) with a lot of help from the people of New Orleans, Elizabeth Harvey jetted off to Italy, the New Orleans Saints won Superbowl XLIV, Gabriel Harvey ran the Austin Marathon on Valentine's Day, and now, finally, all the craziness of the past month will culminate today with Mardi Gras.
Due to the little kerfuffle with the NFL, Storyville was featured in the Wall Street Journal, ESPN, Headline News, The Times-Picayune, The Advocate in Baton Rouge, and many, many more via The Associated Press.
If you want to read up on it, check out the Times-Picayune's original article on the subject here.
On January 16, , Storyville celebrated its third birthday. Three years into the apparel game, and it feels like we're still only getting started.
It's been a busy few weeks for us (or a busy few years for that matter), but we aren't going to slow down anytime soon. We're gearing up for St. Patrick's Day, the Third Ever Storyville Fashion Show (March 27) in Baton Rouge and the launch of the Storyville Print Shop (stand-alone screen printing facility) in New Orleans.
So keep checking the Storyville Times for updates -- I promise we'll update much more frequently. After all, since Elizabeth has christened herself Creative Director, I'm christening myself New Media Director. Not to be confused with Old Media, which, obviously, Josh will handle.
If you aren't already following us on Twitter, do so now -- @WearYourStory. And, of course, each of our shops has a Facebook fan page. We'll be updating those regularly with announcements, new designs and specials.
It's an exciting time for Storyville, and if the first month and a half of 2010 is any indication, it's going to be a big year -- nay, decade -- for us!
Today, we quietly signed a lease that will bring Storyville to
South Congress this summer. Today's signing capped a month-long negotiation and a six month search for a home for Storyville on
South Congress.
Just in case you didn't know, South Congress or
"SoCo" is the main scene for hip and off beat independent and locally-owned retail businesses and restaurants in
Austin.
On June 1, Storyville Austin will relocate to
1115 South Congress Avenue, which is the current home of
Hovercraft. Around that time, Storyville's shop on the
Drag will shut down (although it may be open through June -- we'll have to see how the transition goes).
Above is a photo of
Rebekah outside the future home of Storyville. Below is a photo of a plaque that hangs on the
SoCo Center building. Stay tuned for more details on this major move.

Why choose only Team Edward or Team Jacob when you can be down with both teams? Twilight superfan Gabriel Harvey has it his way. Image courtesy of Austin Storyvillain Sandy Myers.
Elizabeth Harvey made the cover of the January 2010 issue of
"225" magazine as one of
Baton Rouge's top people to watch in the coming year.
Click here to read the
article. Yay for our cover girl!
